Top Explainer Video Case Studies
When your business hits a plateau and people lose interest in your product, what do you do? How can you boost sales and expand your reach?
Sure, you can invest heavily in SEO, Facebook ads, PPC campaigns, and other advertising methods to spread the word about your product and capture potential customers' attention. However, the real challenge isn't just finding prospects—it's converting them into loyal customers.
Rand Fishkin, founder of Moz, emphasizes that to sell your product, you need to “earn the awareness, respect, and trust of those who might buy.” Building relationships with your prospects can take a long time, but explainer video scan help you achieve this in just 60-90 seconds.
Explainer videos, often referred to as the sales machines of the twenty-first century, use engaging graphics and storytelling to capture attention, educate viewers about the product, excite them with customized visuals, and set the stage for a purchase.
Here are some success stories of entrepreneurs who effectively used explainer videos to educate, engage, and convert their prospects, ultimately driving sales. Let's explore their experiences.
Success Stories with Explainer Videos:
- Dropbox: Adding 10 Million Customers and $48 Million in Revenue
During its early days, Dropbox struggled with its paid search efforts, spending $233-$388 to acquire each new customer for a $99 product. Dissatisfied with these results, founder Drew Houston decided to invest in a professionally produced explainer video. This 2-minute whiteboard-style video cost less than$50,000 in 2009 and resulted in a 10% conversion rate, attracting 10 million new customers and generating $48 million in additional revenue. Dropbox combined this with a referral campaign to grow from 0 to 100 million users.
- Crazy Egg: Boosting Conversions by 64% and Monthly Revenue by $21,000
Crazy Egg, a tool that visualizes website visitor clicks, needed to improve its conversion rates. Founder Neil Patel invested in a 158-secondanimated explainer video, which resulted in a 67% increase in conversions andan extra $21,000in monthly revenue.
- Rypple: Increasing Conversion Rates by 20%
Rypple, a social performance management tool, wanted more free trial sign-ups. They tested three landing pages: one with text and image, another with a live action testimonial, and one with an explainer video. The explainer video outperformed the others, increasing conversions by 20%.